Gastronomic Photography: Do's and Don'ts for your Menu

We eat with our eyes. This cliché is absolute truth in the digital age. A menu without photos is a list of text; a menu with bad photos is a warning to run away.

3 Big Mistakes (The Don'ts)

1. The Flash of Horror

Never use the flash of your mobile directly on the food.

• Result: It creates harsh shadows, unpleasant reflections ("greasy" look) and flattens colors.
• Fix: Use natural light near a window or side artificial light.

2. The "Surgeon's" Angle

Taking the photo from too far away or with too much zoom.

• Problem: Loss of definition or too much empty table.
• Fix: Get closer. Fill the frame with the dish.

3. The Dirty Background

A dirty napkin, crumbs, or a busy background distract attention.

• Fix: Clear the table. Use neutral backgrounds (wood, slate, tablecloth) that contrast with the plate.

3 Keys to Success (The Do's)

1. Lighting is EVERYTHING

Find soft light.

• Trick: If the window light is very harsh (direct sun), put a translucent white curtain or a sheet of baking paper to diffuse the light.

2. Composition

Use the "Rule of Thirds". Don't always put the subject in the exact center.

• Play with depth. Place the main dish in focus and a drink or accompaniment slightly blurred in the background.

3. Editing (Subtle)

Use mobile apps like Lightroom or Snapseed.

• Increase Contrast slightly.
• Increase Saturation a little (food should look colorful).
• Adjust White Balance so it doesn't look yellow or blue.

To Professional or Not?

• Star Items: Hire a professional photographer for your 5-10 best-selling dishes. It is an investment that pays for itself.
• Daily Menu/Rotation: Learn to take decent photos with your mobile. Speed is key here.

Conclusion

Your photos are the promise of what the customer will receive. Make sure that promise looks delicious.