Tips, tutorials and trends for digital restaurants
Forget 'going viral'. For a restaurant, the only SEO that matters is showing up when someone searches for 'dinner near me'. Here's how.
We analyze honestly the pros and cons of QR menus. How to overcome resistance from older customers and why you shouldn't throw away your paper menus just yet.
Everything you need to know about digitizing your restaurant: from types of QR to legal regulations and choosing the best software.
Accessibility is not just a legal requirement, it's an ethical opportunity to reach more customers. Learn how to make your digital menu accessible to everyone.
How to use the flexibility of the digital format to adjust prices according to demand, season, or shifting costs without reprinting everything.
You don't need a professional camera, but you do need technique. Complete guide to taking appetizing photos with your mobile phone.
It's not just about listing dishes. Learn how to write descriptions that make mouths water and choose photos that sell.
Learn to classify your dishes into Stars, Plowhorses, Puzzles, and Dogs. A scientific methodology to maximize your restaurant's profitability.
Menu engineering applied to the digital world. Where to place high-margin dishes and how to use visual psychology to increase the average ticket.
Complete analysis of the pros and cons of each option to help you make the best decision for your restaurant.